Pricing Supplement dated March 17, 1998 Rule 424(b)(3)
(To Prospectus dated December 5, 1996 and File No. 333-16583
Prospectus Supplement dated February 17, 1998)

THE REYNOLDS AND REYNOLDS COMPANY

SERIES B MEDIUM-TERM ONE YEAR NOTES -- FIXED RATE


Principal Amount:  $10,000,000                 Interest Rate:  5.89%

Agents Commission or Discount:  .15%           Default Rate:  N/A

Net proceeds to THE REYNOLDS AND REYNOLDS      Stated Maturity:  March 22, 1999
  COMPANY:  $9,985,000
                                               Original Issue Date:  March 20, 1998


Exchange Rate Agent (if other than Norwest Bank Minnesota, National
Association):

Interest Payment Dates:
[X] February 15 and August 15
[ ] Other: _____________ and _____________

Record Dates:
[X] February 1 and August 1
[ ] Other: _____________ and _____________

Redemption:

[X] The Notes cannot be redeemed prior to the Stated Maturity.
[ ] The Notes may be redeemed prior to the Stated Maturity.
Redemption Commencement Date:
Initial Redemption Percentage:
Annual Redemption Percentage Reduction: ______% until Redemption
Percentage is 100% of the principal amount.

Optional Repayment:

[X] The Notes cannot be repaid prior to the Stated Maturity.
[ ] The Notes can be repaid prior to the Stated Maturity at the option
of the holder of the Notes.

Optional Repayment Date(s):

Currency:
Specified Currency:
[X] United States dollars
[ ] Other:
Authorized Denomination:
[X] $1,000 and integral multiples thereof
[ ] Other:


Original issue Discount:  [ ] Yes  [X] No
          Total Amount of OID:
          Yield to Maturity:
          Initial Accrual Period:

Form: [X]  Book-Entry     [ ] Certificated

Agent: [X] Goldman, Sachs & Co.

[ ] BancAmerica Robertson Stephens

[ ] First Chicago Capital Markets, Inc.
[ ] Deutsche Morgan Grenfell
[ ] Other:

Agent acting in the capacity as indicated below:
[X] Agent [ ] Principal

If as principal:
[ ] The Notes are being offered at varying prices related to prevailing market prices at the time of resale.
[ ] The Notes are being offered at a fixed public offering price of _________% of principal amount.

If as Agent:
The Notes are being offered at a fixed initial public offering price of 100% of Principal Amount.

[ ] An addendum (as defined in the Prospectus Supplement) is attached hereto, containing terms and provisions to which reference is hereby made.

Other Provisions: N/A